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The annual goal. What the Expedition is moving toward this year specifically. Translates True North into a twelve-month target.
Direction & Vision
Direction and Vision terms govern how the Expedition stays oriented over time — from a fixed long-term destination that never moves, down to the quarterly checkpoints that translate that destination into actionable priorities. Without this layer, teams optimise locally and Veer globally.
See: Framework Overview
True North
The company's fixed point. The destination that does not move regardless of market conditions, pivots, or quarterly pressure.
Waypoints
The quarterly priorities. Checkpoints on the route to the Horizon. A Waypoint is not a task list -- it is a defined position the Expedition must reach by the end of the quarter.
The Expedition Brief
The annual planning session. Full mission scope -- True North reaffirmed, The Horizon set, Crew structure reviewed, Post Roster evaluated.